Oops a Daisy – Unit D Harlow Business Centre
18 December 2023

Hi, I’m Jo, owner of Oops a Daisy, a lifelong stationery addict and Registered Veterinary Nurse!

It was back in 2016 when I first heard the term “Bullet Journal”, which become the basis of the company that I now run full time.

I quickly invested in my first dot-grid notebook (bullet journaling utilises dotted pages to allow both structure and creativity). I then made a plan of the pages I wanted to create. It was at this point that I noticed there was a distinct lack of Bullet Journaling accessories available in the UK, and so I went about creating my first journaling stencil. Very soon I realised that other people liked my stencils which is what led me to open my Etsy Shop.

If you are new to the concept, Bullet Journaling is a system invented by Ryder Caroll, that combines planning, organisation and reflection. It involves creating pages to help organise your day-to-day life but can also be a fantastic creative outlet for many.

The COVID lockdown was a huge period of growth for us and our online community and, as a result, Oops a Daisy grew from a side hustle to a business employing a team of 4. Over the past 7 years we have added more and more products to our range, including stickers, decorative tape and our own range of journals.

We now have our own website (www.oopsadaisyuk.com), and sell a range of products via Amazon, Etsy and independent retailers (via wholesale). We also have a range of journaling subscriptions delivering themed journaling items on a monthly or quarterly basis.

The community we have built online stretches across the world, and we meet for regular “Plan With Me” sessions via our YouTube channel (www.youtube.com/oopsadaisyuk).

There are so many benefits to journaling, our aim is to make it accessible for all with our huge range of super helpful stencils, colourful stickers, Washi tape and accessories.

If you would like to know more, head over to our website and take a look (https://oopsadaisyuk.com/resources/new-to-bujo/) or find us at unit D2 Harlow Business Centre.

Jo – Founder of Oops a Daisy UK

P.S. You may be wondering about the name Oops a Daisy, this is a reference to Daisy my rescue dog. Daisy had cerebellar ataxia which meant she was a little wobbly (hence the name “Oops a Daisy”), she sadly passed away in 2021 after 13 years with me but will live on through the legacy created in her name.


Most Read